Pink Card Promotion

 

FOR IMMEDIATE RELEASE

NEWTON-WELLESLEY HOSPITAL'S WOMEN'S IMAGING CENTER ASKING PATIENTS TO "PAY IT FORWARD"

NEWTON, Mass. (September 17, 2010) – While breast cancer can take years to develop, women rarely have any symptoms in the early stages. However, if breast cancer is found early with a mammogram, the five-year survival rate is 98%. Mammograms, along with clinical breast exams and general breast awareness, are vital for early detection and successful treatment.

During the month of October, after a patient has her routine mammogram at the Manton Women’s Imaging Center at Newton-Wellesley Hospital or other locations in Natick and Walpole, she will be asked to pay it forward in an effort to potentially save a life.

In recognition of Breast Cancer Awareness Month, Newton-Wellesley Hospital is asking patients coming in for a mammogram to pass along a pink reminder card to their mother, sister, daughter, or friend as a way to encourage a loved one to schedule her annual mammogram. 

“Our goal is to increase awareness about the importance of early detection as the first step in the fight against breast cancer,” said Alan Semine, MD, Chief of Breast Imaging, Newton-Wellesley Hospital.

Screening mammograms are used to identify breast changes that may represent cancer in women who have no breast complaints or symptoms. Finding breast cancer early greatly improves a woman’s chance for successful treatment.

The Women’s Imaging Center at Newton-Wellesley Hospital offers sensitive, compassionate care of the highest quality provided by expert radiologists and mammographers using the most advanced equipment available. The Center focuses on convenience and assurance, offering screening appointments five days a week, including Saturdays, and also evening and lunchtime appointments to accommodate the busiest of schedules.  The Newton-Wellesley Mammography Program is licensed and inspected by the State of Massachusetts yearly, certified by the FDA and accredited by the American College of Radiology.

Screening mammograms are offered at Newton-Wellesley Hospital and at two off-site Ambulatory Care Centers at 307 West Central Street, Natick and 111 Norfolk Street, Walpole. To participate in the Pink Card Program and schedule an appointment at any of these locations, call 617.243.6829. For more information, visit www.nwh.org/thinkpink.

Newton-Wellesley is a full system member of Partners HealthCare System, Inc. (PHCS), a nonprofit organization that includes acute care hospitals Massachusetts General Hospital, Brigham and Women's/Faulkner Hospitals, The North Shore Medical Center, and specialty hospitals McLean Hospital and Spaulding Rehabilitation Hospital, as well as Dana-Farber/Partners CancerCare, and the community-based doctors and hospitals of Partners Community HealthCare, Inc.

CONTACT:
Rachel Kagno
Public Affairs & Marketing
Newton-Wellesley Hospital
617-243-6528
rkagno@partners.org

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